Local Home Video Game Culture (By Stanley Hung Chung Man)
The first generation of home video game console was launched in 1970s, up to now, the current era is the seventh generation. From the first to the current generation, there are many revolutionary developments can be found during the mutation process of home video game console. It is extremely popular in the world all the time, including Hong Kong.
Nowadays, I believed that playing home video game must be a popular culture of Hong Kong, because it is still liked by the public. Many families are having their own console, including old or new generation, such as PS 2, Xbox, PS 3, Xbox360, Wii, etc. But in recent decade, it seems that the local game culture is dominated by Japanese products, such situation is very obvious in home video game platform. I would like to discuss it in the next paragraph.
In fact, there are many famous video game producer in the world, such as Electronic Arts of USA; Konami, Koei, Namco of Japan. Their products are having large varieties and high quality, the Japanese games and USA games are always available on different platforms, for instance, FIFA series are available on PS 2, PS 3, and Xbox360, so that the factor of gaming platforms cannot affect the popularity of the games of different origins.
In the video game market of Hong Kong, the largest difference between Japan and USA games is language, all the games produced by USA companies are in English version, and even have Chinese version in the recent five years; but most of the games imported from Japan are only have Japanese version. Furthermore, the number of local video game consumer with English proficiency is absolutely more than those with Japanese proficiency. The above arguments are showing that the games produced by USA companies are ought to be popular in Hong Kong due to its language advantage, but that is not the truth. The truth is that even the games only available in Japanese, the games from Japan is still dominating the local home video game market and culture, the Japanese games are more attractive for the consumers, and the local game store are also more prefer to import the Japanese games rather than USA products.
Why games of Japan can be more popular than games of USA in local market? So I have tried the games produced by both sides. I used sports games as example, “Winning Eleven (實況足球)” series and “FIFA” series are famous soccer video games produced by Konami (Japan) and EA Sports (USA) respectively. From my point of view, the visual and sound quality of “FIFA” series is better than the Japanese product, but the sale of “Winning Eleven” is much better than “FIFA” series.
According to the above evidence, the consumer chose the game may not fully depends on the language, visual quality, and sound effects. There is a invisible main factor that affecting the local consumer’s decision, which is the video game ideology of Hong Kong. Because the Japanese comics and cartoons are dominating the children’s entertainment in the past decades, the Japanese culture is already gained the identifications from the new generations of Hong Kong. As a result, it becomes the origin of the local game ideology, such ideology is making us to naturalize that Japan is producing the most interesting games regardless the other factors, and it becomes a local trend. Finally, the consumers having preference on Japanese games become the major part of the local TV game culture, it also dominating the local market. Furthermore, the above practices can be regard as a kind of cultural invasion too.
Actually, the video games from different origins are having their own characteristics, nobody can determine which one is better, but a thing is true that we are better to try more different games for spreading our field of vision, and get more fun.
By Stanley Hung Chung Man
References:
- http://en.wikipedia.org/wiki/History_of_video_game_consoles_%28first_generation%29
- http://en.wikipedia.org/wiki/EA
- http://en.wikipedia.org/wiki/Konami
- http://en.wikipedia.org/wiki/Koei
- http://en.wikipedia.org/wiki/Namco
Images from:
- http://image1.play-asia.com/170/PA.77589.002.jpg
- http://images.businessweek.com/ss/06/05/high_tech_homes_03/image/play_station_3.jpg
- http://www.books.com.tw/G/soft/images/xbox/xbox_360_box.jpg
- http://www.ucmall.com/ucmm/upload/article/Image/20070302/wii1.jpg



