Nowadays, fitness and beauty become a populer fad in Hong Kong, either men and women always discuss about whom are more fit and beauty. The industry of fitness and beauty turns into a famous category and many new companies were established to share the huge market.
We can see many of advertisments when we are in home and outdoor, they always brag about being fat is gulity and ensure that the weight and shape of body can be decreased in a very short period, in order to attract people to consume on their treatment and product. these advertisments create a kind of ideology that being fat will be discriminated and change the appreciation of the beauty to enlarge their benefit. Under this practice people tend to disregard the importance of inner beauty and put all their focus on the shape of body, hence the standard of ethics is contorted. Everyone tend to make themselves become more beautiful, and they will not much care about their mental development, then the standard of the citizens in Hong Kong is declined continously.
Moreover, fitness and beauty companies usually use many stars o be teir sopkesmen, they become a living product and attract their fans and followers to consume. They tend to discriminate the past of stars and prettify their current shape, in order to make an illusion that people should follow their idol in which outer beauty is the most important thing and they must consume their treatments and products to achieve the utimate goal of beauty. Also those advertisments and spokesmen are working on a progress on brain washing, they make people think that a large body shape is not accepted in this city, and make them feel that it is a sickness. In fact, this mind of beauty is a real morbidity itself.
Futhermore, this kind of ideology cause many physical and mental sicknesses. The concept of beauty make people decline their quantity of dietary, they will eat less or even nothing to maintain their body shape, or avoid to eat food that have fat. When people fail to receive much energy to miantain their dialy workload, their resistance against diseases will decline and hence they can be easier to get sick, then this will influrence the economy and the image of Hong Kong. Also, those people have large shape of body will be discriminated and ridiculed and their mental will be strained. When this situation keeps repeating, some mental sickness will then create, such as anorexia, mental depression and self destruction. This kind of phenomenon will damage the harmonious of this city, this is a very serious problem and will be out of control if we cannot fix it in time.
So, the Goverment of HKSAR should establish some tighter regulations to superintend those companies and advertisments, in order to prevent the above problems. Also the Government should make some more promotion about the importance of the right proportion of nutrition receiving and ethic education, then the image of Hong Kong can be developed healthfully.
