Social and Culture:
Nowadays, a lot of people are more concern about their health and life styles; they want it to be natural and healthy, so they started to buy more health products to them. And they are now aware of the importance of breakfast and its link to full-time diet. Even though urban people work busily, they think that time is valuable; but a lot of city people do any thing stress swiftly and conveniently, everyone knows the oatmeal is good for health and convenient, the oatmeal is the best choice. The oatmeal is thought it is the healthy food by the modern, because the water soluble fiber that the oat includes, degrade the low density cholesterol, the efficiency of and the triglycerides.
In addition, the government propagates much information about the health to give to citizens in the advertisement, tell them to care about one’s own health, will also distribute or put the brochure for look on that information to citizens in different places, make more people know the importance of the health.
Technological and Natural:
What is natural of health food? Most cereal are after manufacture processing , nutritious bran and plumule will both be got rid So nutritionist advise the whole cereal that everybody take to keep whole drops of intact grain even through is it make processing to crush, can still keep plumules and some bran, and has abundant nutritional value. Because the advancement in technology, which can simplify the making of oatmeal, and it is convenient for urban people, someone will choose to eat the oatmeal in this way. And then the people like to do DIY of anything, include the different kid of food, so oatmeal also can make different nutrition of combination for food.
